1. Who is responsible?
BELLEROSE BELGIUM NV, 1213 Chaussée de Waterloo, 1180 Uccle, Belgium (company number 0442.058.395) is responsible for the processing of personal data described in this policy.
For any question regarding the protection of your personal data, you may contact us at:
2. What data do we process?
Depending on your interactions with bellerose.com and our services, we may process different categories of personal data, including:
Identity and contact data
(for example: name, first name, email address, phone number)
Account data
(login information, customer preferences)
Order-related data
(purchase history, information relating to orders and payments)
Customer service data
(communications with our customer service)
Technical and browsing data
(IP address, device information, cookies or similar technologies, advertising identifiers)
Marketing segmentation data
(marketing preferences, interactions with our communications and campaigns)
Certain data are necessary for the execution of your order or the provision of our services.
If these data are not provided, we may not be able to process your order or provide certain services.
3. Why and on what legal basis?
We process your personal data for the following purposes:
To process your order and manage customer service
(legal basis: performance of a contract)
To comply with legal obligations
(for example accounting or tax obligations)
To secure the website and prevent fraud
(legal basis: legitimate interest)
To send you marketing communications
(legal basis: consent where required)
To measure and optimise our marketing campaigns
(legal basis: consent for advertising trackers and measurement tools where required)
Each processing purpose is associated with a legal basis in accordance with the information obligations of the GDPR.
4. Personalised advertising and audiences
Where your consent is required, certain personal data — such as your email address, purchase history or interactions with our communications — may be used in order to:
- personalise our marketing and advertising communications
- create custom audiences on certain advertising platforms
- exclude certain audiences from marketing campaigns
- measure and improve the performance of our campaigns
In this context, certain data may be transmitted to advertising platforms in order to enable the creation of custom audiences or the measurement of conversions.
These platforms may include in particular:
- Meta
- TikTok
Where possible, certain identifiers (for example the email address) may be pseudonymised or transformed (for example through hashing) before being transmitted to these partners.
These processing activities may involve marketing segmentation or profiling, intended to adapt advertising messages or commercial communications to users’ interests.
You may withdraw your consent at any time.
5. Cookies and tracking technologies
Bellerose uses cookies and similar technologies in order to:
- ensure the proper functioning of the website
- measure audience and website usage
- improve the user experience
- measure the performance of marketing and advertising campaigns
Certain technologies may also allow the measurement of advertising conversions or the linking of certain interactions on our website to marketing campaigns, including through:
- tracking pixels
- conversion measurement technologies
- technical integrations with advertising platforms
These technologies may be implemented directly on our website or via technical and advertising partners.
Non-essential cookies and technologies are only activated after your consent, through our consent management platform (CMP).
You may modify your preferences at any time.
6. Transfers outside the European Economic Area
Certain partners, in particular technical or advertising service providers, may process certain personal data from countries located outside the European Economic Area (EEA).
Where such transfers occur, they are governed by mechanisms recognised by applicable data protection regulations, such as:
- an adequacy decision of the European Commission
- standard contractual clauses approved by the European Commission
- or any other appropriate safeguard provided for by the GDPR
These mechanisms aim to ensure a level of data protection equivalent to that applied within the European Union.
7. How long do we retain your data?
We retain personal data only for the period necessary for the purposes for which they were collected, in particular for:
- managing the customer relationship and orders
- complying with legal and accounting obligations
- fraud prevention and the security of our services
- managing marketing communications where you have consented
The criteria used to determine the retention period include in particular:
- the duration of the commercial relationship
- applicable legal obligations
- security and compliance requirements
When the data are no longer necessary, they are deleted or anonymised.
8. Security
Bellerose implements appropriate technical and organisational measures to ensure the security and confidentiality of personal data.
These measures aim in particular to protect data against:
- unauthorised access
- accidental loss
- unauthorised alteration or disclosure
These measures are regularly reviewed in order to maintain a level of security appropriate to the risks related to data processing.
9. Data protection impact assessment
Where certain processing activities are likely to result in a high risk to the rights and freedoms of individuals, a Data Protection Impact Assessment (DPIA) may be carried out in accordance with Article 35 of the GDPR.
This assessment makes it possible to evaluate the potential risks associated with the processing and to implement appropriate measures to reduce them.
10. Your rights
In accordance with applicable regulations, you have the following rights:
- right of access to your personal data
- right to rectification
- right to erasure
- right to object to processing
- right to restriction of processing
- right to data portability
- right to withdraw your consent at any time where processing is based on consent
To exercise these rights, you may contact us at:
You also have the right to lodge a complaint with a competent data protection authority, including the Belgian Data Protection Authority (APD).
11. Exclusion from advertising audiences
You may withdraw your consent to marketing communications at any time or object to the use of your data for personalised advertising purposes.
Where technically possible, we may also exclude your data from certain advertising audiences used for marketing campaigns.
To exercise this right, you may contact us at: