Let’s be honest—finding the right pair of jeans can take time. And once you’ve found them, figuring out how to care for them? That’s a whole other story.
Good news: our denim team knows a thing or two.
Wash, or don’t?
The no-wash rule? It’s mostly for raw denim.
Why? Because jeans shape themselves to your body—and the machine can interrupt that journey.
You’ve heard it all: “Never wash them!”, “Wash them every time!”
Truth is, common sense goes a long way.
Washing does fade the fabric. But sweat and dirt? They do too—just more discreetly. If your jeans smell, feel loose or visibly dirty, it’s time.
On average? Every ten wears. It saves water too.
A stain? Use a damp cloth or soft toothbrush with mild soap.
And those signature creases and fades you love?
They come from life lived—not from the wash cycle.