It’s a known fact that the fashion industry is the 3rd most polluting industry in the world. Estimations are that 60% of all clothing that is produced ends up in landfill or an incinerator within a year after being produced. The production of cotton is intensive and requires a lot of water. As an example, production of a t-shirt is estimated to require 3000 liters of water in total (in comparison: a regular bathtub requires 300 liters to be filled). With this knowledge, it would be bizarre to claim that Bellerose is a sustainable brand or that any brand would be 100% sustainable for that matter. However, we’re very conscious of the fact that we need to do better, as a brand and as an industry. We strongly focus on quality and durability, but we also take concrete initiatives to become a more sustainable brand because small steps are steps too.
- We offer free repairs on all Bellerose clothing, no matter when or where you bought it. Our Ghent store even has an in-store repair atelier.
- To give new life to leftover fabrics, we upcycle these into various shopper and tote bags. These bags are mostly given to customers when they purchase in our stores, so they can in turn re-use these bags.
- Limiting transportation. We always try to produce our garments in the same country as where the fabrics are from, or close to it. For example, when we work with Italian yarns, the knitwear is made in Italy or Romania.
- Producing close to home. About 50% of our clothing is made in Europe and the nearby Mediterranean area.